WeSC Karmatech Social Networking Shoe

Imagine a shoe that can update your Facebook status, get you a discount at a coffee bar or put your picture on Flickr. Students at Swedish digital school Hyper Island developed this concept for shoe brand WeSC, describing it as ‘a social take on Nike+’. The idea is to place an RFID (radio frequency identification) tag in a shoe . The karmatech shoe can be placed on a reader (for example, on a mat) to update the wearer’s Facebook or Twitter status. It could also get them special entry to an event or free products.

Karmatech mat


WeSC Karmatech from Pier Madonia on Vimeo.

Credits

The WeSC social shoe concept was developed at Hyper Island, Stockholm, by creatives Kris Bengtson, Pier Madonia, Hampus Lemhag, Mikael Naslund, Anna Anderson and Bodil Gustavsson F├╝rst, with mentoring from Thomas Larsson at B-Reel.

Music is “Teenage Crime (instrumental)” by Adrian Lux.

WeSC (We are the Superlative Conspiracy), or We as it is casually known, is a Swedish clothing brand, based mainly on skateboarding influences and style.

Download the Inspiration Room iPhone app free at the iTunes App Store.
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Location Sweden Sweden

3 Responses to WeSC Karmatech Social Networking Shoe

  1. Richard says:

    A lovely idea in concept but perhaps a little short sighted? So, the nearest version of this that is currently implemented at the moment -- that i can think of at least -- is ankle tagging criminals…i like checking in on facebook, sending my tweets out, etc, IF i want to, choosing each time, but this feels a little bit too much like it’s invading my privacy, i realise i get the choice of turning it on, but once it’s on it’s on with this, it’s a little too dystopic for my personal liking, can think of too many negatives that out way the positives.

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