Weetabix Dancer with Chocolate Spoonsize Teddy Bears
Weetabix Chocolate Spoonsize cereal is being promoted in the UK with “Dancer”, an advertising campaign featuring UK Streetdance phenomenon Arizona Snow and her teddy bear backups. Snow pops, locks and tutts her way through a high energy street dance routine in her bedroom, all to “A New World” by Mord Fustang. The Weetabix Dancer ad, complete with how-to-dance videos, is all part of the Fuel for Fun campaign.
Click on the image below to play the Weetabix Dancer video.
Behind the Scenes
Film directors Daniel Kwan and Daniel Scheinert take us behind the scenes, introducing us to a creative director, choreographer, Teddy Bear dancer, stylist and puppeteers. Click on the image below to play the Behind the Scenes video.
Weetabix Dancer Credits
The Dancer campaign was developed at BBH London by creatives Dominic Goldman and David Kolbusz, agency producer Chris Watling, team manager Luke Algar and planner Nina Rahmatallah.
Media was handled at Walker Media by media planner Charlotte Mulvaney.
Filming was shot by director Daniels via Prettybird, London, with producer Ben Sullivan, director of photography Chris Sabogal, choreographer Omari Carter, costume stylist Mr Gammon, puppeteers Matthew Lloyd and Molly Freeman.