Webjet Singapore is part of an international online travel portal which is just beginning to launch its services in Singapore. A print and online integrated campaign, with the theme “Webjet the World” focuses on activities related to students and young working professionals, shopping, diving and skiing. Visitors to the online travel portal can enter a contest to win free air tickets to Hong Kong. The ads were also run as 6-sheet ads on bus stops, along with a larger-than-life mock-up of a red travel case.
The Webjet the World campaign was developed at Plum Ideas, Singapore, by creative directors Veronica Phua, Ong Tiong Huat, art directors Joanne Lee, Esther Fang, Kiew Hongwen, copywriter Jessie How, web designer Ray Ng, account management team Stan Yu, Wee Yee Ting.