Washin Optical Titanic Bon Voyage

Washin Optical, a Japanese company with stores in China and the UK, has released a print advertisement timed to coincide with the anniversary of the sinking of the Titanic on April 14, 1912. We’re shown the moonlit wake of a ship that has skirted the fatal iceberg instead of ramming into it. “Bon Voyage”.

Washin Optical Titanic - Bon Voyage


The Bon Voyage ad was developed at Grey, Tokyo, by executive creative director Masayoshi Soeda, associate creative director/copywriter Kei Oki, senior art director Takeshi Iwamoto and visual director Takashi Taniai at Hydroid.

Filed under: Print, Washin Optical

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