Washin Optical Titanic Bon Voyage
Washin Optical, a Japanese company with stores in China and the UK, has released a print advertisement timed to coincide with the anniversary of the sinking of the Titanic on April 14, 1912. We’re shown the moonlit wake of a ship that has skirted the fatal iceberg instead of ramming into it. “Bon Voyage”.
The Bon Voyage ad was developed at Grey, Tokyo, by executive creative director Masayoshi Soeda, associate creative director/copywriter Kei Oki, senior art director Takeshi Iwamoto and visual director Takashi Taniai at Hydroid.