Walmart Shopping Lists

Walmart is running a series of television commercials connecting shopping lists with everyday home life scenarios. Every cart tells a story. The new brand platform, launched earlier in 2011, refocuses on the everyday low prices its shoppers enjoy, with TV ads tapping into the humor of everyday purchases. One of the most recent, “Mural”, celebrates a decisive moment in a couple’s home renovation project.

Walmart Mural

Painting over a mural is never easy, especially when it talks to you.

In “Barbie’s Flat Screen” a young girl finds just the right use for her father’s smart phone.

In “Mud Pies” a woman in the laundry presents her young son with the evidence.

In “Younger Skin” two young girls, inspired by their mother, apply the secret to looking younger.

In “New Rug” a couple quickly work out how to use a diaper. In “Boyfriend” a father consoles his daughter after she breaks up with her boyfriend. In “Caught” a woman uses her smartphone to catch her son and husband out.

Credits

The Shopping List campaign was developed at The Martin Agency, Richmond, by chief creative officer John Norman, general creative director Joe Alexander, creative director Vanessa Fortier, associate creative directors Trent Patterson and John Szalay, copywriter Deric Nance, strategic planners Kendall Beveridge and Jodi Shelley, executive integrated producer Steve Humble, agency integrated producer Darbi Fretwell, junior producer Terence Sullivan.

Filming was shot by director Brian Aldrich via Furlined with executive producer Eriks Krumins, senior executive producer David Thorne, producer Jason Gilbert, and director of photography Tim Hudson. Further work was done at Trademarky Films by executive producer Mark Meyers, producer Mark Farmwald and director of photography Graham Copeland.

Editor was Adam Svatek at Beast, with assistant editor Sean Fazende and producer Joanna Hall.