Volvo is promoting the Volvo S60 sports sedan driving experience with an augmented reality (AR) powered iPhone® and Android app that activates when visiting YouTube. On Saturday March 12 (one day only) smartphone users will be able to visit the YouTube homepage on their computer and experience the Volvo AR driving game using the site’s masthead. Download the AR app from iTunes and Android Market. While users without the app will see a traditional Volvo masthead on the YouTube homepage, users who downloaded the app will be able to race a Volvo S60 through their phone on the YouTube page, experiencing a whole new Volvo world. All consumers who download the app and play the AR driving game will also be entered to win a tablet.
“This ground-breaking initiative is significant to the Volvo brand as it allows us to engage with consumers in a fun and interesting way and continues to position us as a true leader in the digital space,” said Linda Gangeri, National Advertising Manager, Volvo Cars of North America. “By creating a driving game, we’re focusing on the newest and most exciting addition to the Volvo lineup, our new sports sedan, the Volvo S60. This car showcases our new design DNA, our exciting driving dynamics, and our legendary Volvo safety.”