Volkswagen Word for It
Volkswagen Australia has released “Word”, a television commercial with no soundtrack apart from the sounds of appreciation of Volkswagen drivers, passengers and admirers. The ad celebrates everyday Australians having warm, personal moments with their Volkswagens, showcasing Volkswagen’s diverse range and encouraging Australians to experience a Volkswagen for themselves. The Germans have a word for it. What’s yours?
The Word ad was developed at DDB Sydney by executive creative director Dylan Harrison, creative director Grant McAloon, creative director/art director/copywriter Steve Wakelam, strategic planner Nick Andrews, producers Brenden Johnson and Claire Seffrin, business director Patrice Bougouin, working with Volkswagen Australia marketing team Jutta Friese, Nina van der Wees and Loren Elsegood.
Media was managed at Mediacom.
Jutta Friese, General Manager Marketing of Volkswagen, said: “We want the Australian market to truly understand what the Volkswagen brand is about. That is, we make cars that are fun to drive, fuel efficient and intelligent. We also want to demonstrate that we have a huge product range available to suit a variety of lifestyle needs. The commercial is based on the truth that people who drive Volkswagen’s really love them.”