Volkswagen in Norway is offering the world’s first test drive inside a print ad, using augmented reality. The ad, placed in several Norwegian magazines, presents a long stretch of road (there are summer and winter versions) and urges readers to download an app that lets you “drive” a car on the road by hovering your iPhone over it. You can test three different features of the vehicle — lane assist, adaptive lights and adaptive cruise control. The print ad headline (in English): “Test drive our innovations”. Download the app from iTunes Norway and test drive with your phone on the images below (click on each for larger versions). See the app in action at Apt.
The Virtual Test Drive campaign was developed at Try & Apt, Oslo, Norway, by creative directors Petter Bryde and Thorbjørn Ruud, art directors Thorbjørn Ruud, Lars-Kristian Harveg and Markus Lind, copywriters Petter Bryde, Eva Sannum, Jonas Grønnern, with retouching done by Thomas bråten and Ole Jakob Skattum. The app was developed at Mobiento.