Volkswagen is promoting the new Volkswagen Tiguan range in Australia with “Taste For Quality”, an integrated advertising campaign highlighting the vehicle’s addictive quality. A new television commercial, “Cross country”, tells the story of a young couple who, after experiencing the quality of their new Tiguan, have developed an appreciation for the ‘finer things in life’. Print executions, web banners and a dedicated microsite, volkswagentiguan.com.au, along with radio spots on the Austereo network, highlight the vehicle’s European styling, fuel-efficient BlueMotion technology, and clever new optional extras like Park Assist 2 and Fatigue detection.
Click on the image below to play the Cross Country commercial in YouTube (HD)
The Taste for Quality campaign was commissioned by Volkswagen general marketing manager Jutta Friese, brand communications manager Peter Stewart and advertising specialist Loren Elsegood.
The campaign was developed at DDB Sydney by executive creative director Dylan Harrison, creative directors Steve Wakelam, Nick Pringle, TV creative team Malcolm Caldwell, Ian Broekhuizen, print creative team Steve Wakelam, Nick Pringle, Nils Eberhardt, Steve May, digital creative team Jim Curtis and Ryan Fitzgerald, managing partner Nicole Taylor, planner Nick Andrews, business managers Josette Addinall, Dave Murphy, senior TV producer Victoria Bennett, digital producer Rob Pignone, Tribal DDB digital production team Per Thoresson, Ramon Rodriguez, project director Ben Elvy, print producer John Wood, art buyer Leesa Murray.
Filming was shot by director Sean Meehan via Soma Films, Sydney, with executive producer Sam McGarry. Editor was Drew Thompson at Method Studios. Music was by Elliott Wheeler at Turning Studios. Sound was designed by Simon Kane at Song Zu. Photographer was Nick Meek. Retouching was by Layer1 Retouching.
Media was handled by Mediacom.