Volkswagen Canada used Earth Day (April 22) this year to remind people that their driving habits can make a big impact on the environment. The message is part of the global Think Blue campaign, initiated from Volkswagen’s head office in Wolfsburg, Germany, pairing together environmental protection and automotive progress. The Think Blue campaign is gaining momentum in Canada through touch-screen displays at auto shows and through interactive elements online at www.vw.ca/thinkblue. The Canadian advertising campaign includes “Globe”, a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day.”
Click on the image below to play the Think Blue Globe commercial in YouTube (HD)
The Think Blue campaign was developed at Red Urban, Toronto, by executive creative director/art director Christina Yu, copywriter Matt Syberg-Olsen (Globe), copywriter Jon Taylor (Touch Screen), art director John Thai (Touch Screen) integrated producers David Isaac and Andrea Hull, account directors Caroline Kilgour and Sonia Ruckemann, touch screen developers Drew Cox and Heung Lee.
Filming was shot by director/director of photography Steve Gordon via Untitled Films, with producers James Davis and Ian Fingland. Editor was Jeff Poremba at Rooster Post. Visual effects were produced at Track & Field, Toronto, by Flame artist Andrew Rolfe. Colorist was Eric Whipp at Alter Ego.