Volkswagen Rear Assist Now Available
Volkswagen Rear Assist is now available in the Transporter, Caravelle and Crafter. That’s the message that comes through in this award-winning print advertising campaign from Grabarz & Partner, Germany. Photographs provide a view over the shoulder of the subject, revealing the hazard behind, the paint bucket, rake and (lack of) scaffolding.
The Rear Assist campaign was developed at Grabarz & Partner, Hamburg, Germany, by executive creative director Ralf Heuel, creative directors Timm Weber, Goesta Diehl, Oliver Heidorn, art director Thomas Schmiegel, copywriter Kerstin Correll, advertiser’s supervisors Ramsis Moussa and Dr. Stefan Pfeiffer, account supervisors Reinhard Patzschke, Stefanie Kirsch and Jennifer Fabian, art buyer Anna Simdon, photographer Tom Mennemann c/o Christa Klubert, and graphic artist Milena Pfannkuche.