Volkswagen is promoting the seventh Passat model in Australia with “Pleasure for Business”, an integrated advertising campaign focusing on recreation and work. The new Passat is the first Volkswagen with fatigue detection and City Emergency Braking function. The Pleasure Before Business campaign centres on a television commercial celebrating activities Australians like to do before work, and the role a car plays in helping them put ‘Pleasure before business’. The campaign includes print advertising, online ads and a microsite.
Slip seamlessly between pleasure and business with the stylish new Passat. Its luxurious leather appointed upholstery, DSG transmission, optional Park Assist and range of petrol and diesel engines make it perfect for work, play and everything in between. Click on the image below to play the Pleasure Before Business video in YouTube (HD)
The Pleasure Before Business campaign was developed at DDB Sydney by executive creative director Dylan Harrison, creative director Steve Wakelam, art director Adam Ledbury, copywriter Karen Ferry, planning director Nick Andrews, managing partner Nicole Taylor, senior business manager Dave Murphy, digital producer Ellie Campbell, art buyer Bryson Holt, working with Volkswagen general manager: marketing Jutta Friese and marketing manager Davina Hobbs.
Media was managed by Mediacom.