Volkswagen is connecting the family car market in Australia with the Volkswagen Jetta through an integrated campaign presented through the eyes of both parents and their children. “Family Memories”, the commercial at the heart of the campaign, introduces us to the “First Car”, entirely through the eyes of a little girl in the back seat. The campaign is online at the New Jetta microsite, along with two print advertisements and a series radio spots on the Southern Cross Austereo network.
Click on the image below to play the Family Memories video in YouTube (HD)
The First Car campaign was developed at The DDB Group Australia, Sydney, by executive creative director Dylan Harrison, creative directors Steve Wakelam, Nick Pringle, digital creative director Matt Grogan, print creative team Daniel Ieraci and Simon Friedlander, digital creative team Simon O’Neill and Lazarus Simons, managing partner Nicole Taylor, planners Rach Kimber, Nick Andrews, business managers Dave Murphy, Josette Addinall, Patrice Bougouin, agency producer Brenden Johnson, digital producer Ellie Campbell. Digital work was done at Tribal DDB by project director Ben Elvy, print producer John Wood, art buyer Leesa Murray.
The Volkswagen team included general marketing manager Jutta Friese, brand communications manager Peter Stewart and advertising specialist Loren Elsegood.
Music is “Size Matters”, composed by Evelyn Morris and performed by Ben Mason.
Media was handled by MediaCom.