Volkswagen is celebrating 35 years of the iconic Golf GTI and to celebrate the milestone anniversary, Volkswagen has not only launched a special edition anniversary model, but also turned it into a ‘time machine’. The modified Golf GTI ‘time machine’ appears in a new Back to the Future style online campaign, following the escapades of the time travelling drivers disappearing back in time to revisit the brand’s unique history.
The online campaign launched with an event for fans of the Golf GTI Edition 35, in which the live audience is introduced to the new car by television and radio presenter, Amanda Stretton, and the Golf GTI’s engineers. As the car is driven through the studio it vanishes right in front of the audience, leaving flaming tyre marks reminiscent of the Back to the Future film series. Click on the image below to play the video in YouTube (HD)
The first video in the time travel campaign shows the time travelling car appear at Volkswagen’s German headquarters at Wolfsburg in 1976, where the Golf GTI ‘time travel’ journey begins. Click on the image below to play the video in YouTube (HD)
The time travelling car appears at Silver Jubilee street party in 1977. Click on the image below to play the video in YouTube (HD)
The Volkswagen Golf GTI Edition 35 Time Machine travels to 1985 to meet the Sinclair C5. Click on the image below to play the video in YouTube (HD)
The time-travelling adventures continue at facebook.com/VolkswagenUK
The Time Machine campaign was developed at DDB UK, London by executive creative director Jeremy Craigen, creative director Simon Richings, creative team Will Lowe and Victor Monclus, agency planner Tom Lloyd, Lucinda Ker, Sarah Browell and Anne Veth.
Media was handled by Mediacom, London.