Volkswagen Free Thinkers Wanted

Volkswagen South Africa appears to have more than its share of “A-type” personalities on staff if this print advertising campaign is anything to go by. Their corporate recruitment campaign, “Free Thinkers Wanted”, discourages applicants who are likely to spout the usual “go getter” jardon of job interviews.

VW Blue Sky Thinking - Free Thinkers Wanted

VW Hit the Ground running - Free Thinkers Wanted

VW At The End of the Day - Free Thinkers Wanted

VW When All Has Been Said and Done - Free Thinkers Wanted

VW Glass Half Full - Free Thinkers Wanted


The Free Thinkers campaign was developed at Ogilvy Cape Town by creative director Chris Gotz, art director Prabashan Gopalakrishnan Pather, copywriter Sanjiv Mistry, photographer Barry White.