Volkswagen Group Australia is launching the Golf BlueMotion with an integrated advertising campaign positioning the car as eco-friendly and fuel efficient. The campaign includes press (including a special wrap for the Sun Herald and Sunday Herald Sun on World Environment Day), microsite, out of home and a series of online infocommercials. The tongue-in-cheek ads feature environ-mental products, the Shopping Shirt (shoppingshirt.com.au) the Yumbrella (yumbrella.com.au) and the Magnifryer (magnifryer.com.au), and asks consumers ‘Why be environ-mental when you can be environ-normal?’
Click on the image below to play the Shopping Shirt video in YouTube (HD)
Click on the image below to play the Magnifryer video in YouTube (HD)
Click on the image below to play the Yumbrella video in YouTube (HD)
The Environmental Craze campaign was developed at DDB Sydney by executive creative director Dylan Harrison, deputy executive creative director Simon Veksner, art director Daniel Ieraci, copywriter Simon Friedlander, strategic planner Nick Andrews, project director Todd Osborne, TV producer Amy Hansen, editor George Kacevski, digital team Matt Grogan, Ellie Campbell, Rob Pignone, Per Thoresson, craft team Domenic Bartolo and Matt Bright, business management team Nicole Taylor, Patrice Bougouin, Josette Addinall, Matt Chapman, working with Volkswagen general marketing manager Jutta Friese, marketing communications manager Peter Stewart and advertising specialist Loren Elsegood.
Media was handled by Mediacom.