Volkswagen Eat The Road

Volkswagen in South Africa ran a print advertising campaign with a difference in “Eat The Road”. Edible pages were inserted in Auto Trader, with the invitation, “Eat the Road. Seriously, eat it,” demonstrating the awesome read-eating acceleration of the new Volkswagen Golf R. Ingredients are glutinous rice flour, water, salt, propylene glycol, FD&C colour, and glycerine.

Volkswagen Eat The Road edible print ad


Volkswagen Eat The Road edible print ad

Volkswagen Eat The Road edible print ad

Credits

The Eat The Road campaign was developed at Ogilvy Cape Town, South Africa, by executive creative director Chris Gotz, art director Jonathan Lang, copywriter Tommy Le Roux.

  • Russell Jones

    Yummy, tastes like tar for authenticity :)