Volkswagen Drive Carefully

Volkswagen’s Responsible Driving campaign in Argentina was given a nudge with this award-winning print advertising campaign by DDB Argentina. “Swing”, “Stairs” and “Pool”, the winners of a Gold Press Lion (campaign) at Cannes International Festival of Creativity, show children heading precariously towards injury around the home, at 7 km/h, 9 km/h and 12 km/h. “Drive Carefully!”

Volkswagen Swing - Drive Safely

Volkswagen Stairs - Drive Safely

Volkswagen Pool - Drive Safely


The Drive Safely campaign was developed at DDB Argentina, Buenos Aires, by executive creative directors Hernán Jáuregui and Pablo Batlle, creative directors Fernando Tchechenistky and Lisandro Grandal, art director Alejandro Hara, copywriter Emilio Yacón, and account manager Cecilia King.