Volkswagen Drive Carefully
Volkswagen’s Responsible Driving campaign in Argentina was given a nudge with this award-winning print advertising campaign by DDB Argentina. “Swing”, “Stairs” and “Pool”, the winners of a Gold Press Lion (campaign) at Cannes International Festival of Creativity, show children heading precariously towards injury around the home, at 7 km/h, 9 km/h and 12 km/h. “Drive Carefully!”
The Drive Safely campaign was developed at DDB Argentina, Buenos Aires, by executive creative directors Hernán Jáuregui and Pablo Batlle, creative directors Fernando Tchechenistky and Lisandro Grandal, art director Alejandro Hara, copywriter Emilio Yacón, and account manager Cecilia King.