Volkswagen Delivery Trucks Right Size

Volkswagen Delivery Trucks. The right size for your needs. That’s the message in this award-winning print advertising campaign from Brazil. Volkswagen Truck branding is presented on a roll of paper (Papel), a roll of aluminium (Rolo de alumínio), PVC Plastic (Plástico PVC), Plastic Bag (Saco plástico), all in the context of retailing and kitchen environments. The campaign won a Silver Press Lion at Cannes International Festival of Creativity. See also the Right Size campaign featuring tape measures.

Volkswagen Paper

Volkswagen Roll of Aluminium

Volkswagen Paper

Volkswagen Plastic Bags


The Right Size campaign was developed at AlmapBBDO, Sao Paulo, Brazil, by chief creative officer/executive creative director Marcello Serpa, creative director Luiz Sanches, art director Julio Andery, copywriter Marcelo Nogueira, account supervisor Fernao Cosi working with Volkswagen marketing director Ricardo Barion, and photographer Mario Daloia.

  • Greenpeace are of the opinion that VW have gone over to the dark side: opposing legislation that restricts pollution, and restricting buyer access to its clean technologies. In this picture, VW is purposely selling vehicles that pollute more than necessary and lobbying against legislation that would force them to utilise the clean technologies that they have.

    • Yes – we covered the Dark Side campaign back on July 1.