Volkswagen BlueMotion Non Profits

BlueMotion is Volkswagen’s more environmentally-sensitive range. Ogilvy Cape Town designed a print campaign for the range by asking Volkswagen donate part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.

Volkswagen Dyer Island Conservation Trust ad


Volkswagen Bluemotion Mveledzo Community ad

Volkswagen Bluemotion Harvest of Hope ad

Volkswagen BlueMotion Save The Vaal ad

Credits

The Non Profits campaign was developed at Ogilvy Cape Town by creative director Chris Gotz, art director Prabashan G. Pather, copywriter Sanjiv Mistry, account managers Lauren Baker, Jason Yankelowitz and Greg Tebbutt.

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Location South Africa South Africa

2 Responses to Volkswagen BlueMotion Non Profits

  1. Joseph says:

    It is interesting and sad that today everything goes to these “green” NGOs.
    Philanthropy is dead. Everything for the globalist NGOs, nothing for the orphans, for the elderly, for the homeless. Welcome to the new world order !

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