Volkswagen Black Beetle on YouTube
Volkswagen’s Black Beetle commercial has been given extra oomph on YouTube in a treatment similar to that of Nintendo’s Wario Land Shake. Online at youtube.com/blackbeetle, the rendition includes flying insects, grubs and flying dirt, all popping out of the screen and disturbing the video channel’s layout. Viewers are left with a choice of replaying the video, signing up for information on the New Century Beetle and other Volkswagen models, or spreading the word via Facebook, Twitter or MySpace.
Click on the image below to play the original Black Beetle video.
Click on the image below to play the Beetle behind-the-scenes video.
The Volkswagen Super Bowl campaign was developed at Deutsch, Los Angeles, by group creative director/copywriter Eric Springer, group creative director/art director Michael Kadin, associate creative director/copywriter Jim DiPiazza, associate creative director/art director Mark Peters, copywriter Matt Sherman, art director Paul Oberlin, director of integrated production Vic Palumbo, senior producer/music supervisor Marisa Wasser, working with Volkswagen VP of Marketing Tim Ellis, general manager of brand marketing Brian Thomas.
Editor was Jim Haygood via Union Editorial, with executive producer Michael Raimondi.
Post production was done at The Mill, London, by telecine artist Adam Scott, lead 3D artists Tim Bussell and Juan Brockhaus, lead 2D artist Barnsley, producer Gemma Smith, explosion artist Jon Spencer, producer Russell Simins.
“Black Betty” was rerecorded by Jon Spencer and the Blues Explosion.
See more on the making of the Black Beetle ad on Volkswagen at the Super Bowl.