Volkswagen Beetle Juiced Up with AR

Volkswagen is promoting the 2012 Beetle in Canada with an out of home advertising campaign using augmented reality to allow mobile device users to see Beetle Juiced Up animations designed to show the aggressive and performance oriented nature of the new car. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself.

Volkswagen 2012 Beetle Augmented Reality


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Volkswagen 2012 Beetle Augmented Reality

Volkswagen 2012 Beetle Augmented Reality iPad Screen

Volkswagen 2012 Beetle Augmented Reality Posters

Volkswagen 2012 Beetle Augmented Reality - Street Corner

Volkswagen 2012 Beetle Augmented Reality Same Soul

Volkswagen 2012 Beetle Augmented Reality

Volkswagen 2012 Beetle Augmented Reality

Volkswagen 2012 Beetle Augmented Reality

The out-of-home campaign runs from September 26 to October 30 in Vancouver, Toronto and Montreal. In addition, an online digital campaign will run from October 26-November 26. The free app can be downloaded at vwjuicedup.ca.

Credits

The Juiced Up campaign was developed at Red Urban, Canada, by creative director Christina Yu, copywriters Matt Syberg-Olsen, Jon Taylor, art directors Damian Simev, Liam Johnstone, producers Andrea Hull, Sam Benson, account director Nicole Milette, tech consultant Joe Dee.

Production was by Pixelpusher. Animation and design were produced at Bully! Entertainment, Baltimore. Filming was shot by director/editor Tyler Williams.

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Location Canada Canada

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