Vodafone Ireland is encouraging people to make somebody happy in an integrated advertising campaign associated with the Christmas season. A television commercial champions the concept of random acts of kindness. A Facebook campaign invites fans to nominate deserving recipients of gifts from Vodafone. And of course Vodafone hopes Christmas shoppers will make their friends happy by buying them Vodafone phones.
Click on the image below to play the It’s the Little Things video in YouTube (HD)
Vodafone Ireland asked Facebook fans which special person deserved a BIG golden pyramid of Ferrero Rocher on the Vodafone Playground Facebook page. Sean Thompson wrote a poem about his mum Ann who means the world to him and looks after everyone. Click on the image below to play the video in YouTube (HD)
The Make Somebody Happy ad was developed at Grey London, by creatives Sam Haynes and Lee Trott, and agency producer Dee Butler.
Music is Make Somebody Happy by Jimmy Durante.