Vodafone’s Credit Demon campaign, launched in June with a commercial featuring a 3D animated blue monster, has gone outdoors with a massive experiential commercial and augmented reality POD phase. The promotion for All-time Prepaid plans features a credit demon hell-bent on enforcing hefty bills and tells us to “kill your credit demons”. IKON engaged Melbourne/Sydney inline agency tkm9 to create both the high-definition projections and ground level installations. The interactive pods use next generation augmented reality and gesture based content, placed in high traffic shopping centre areas, to continue the brand experience, catch attention and interact with shoppers. Measurement analytics are tracked and the number of users is recorded for ROI purposes.
Click on the image below to play the Vodafone Credit Demon commercial in YouTube (HD)
Click on the image below to play the Vodafone Projection/POD video in YouTube (HD)
The Credit Demon campaign was developed at Host in collaboration with The Jamboree, by business director Scott McIntyre, account manager Julia Mahoney, planner Tobey Duncan and broadcast producer Charlotte Glennon.
The Projection campaign and Augmented Reality pods were produced at TKM9, Melbourne.