VisitScotland, Scotland’s tourism agency, has launched a new series of television commercials as part of the “Surprise Yourself” advertising campaign. The new commercials feature stunning visuals shot all over Scotland, including divers popping out of the water near Eilean Donan Castle, a seaplane taking off on the Clyde and landing at Tobermory, and revellers dancing at the famous King Tut’s music venue in Glasgow. Neil Oliver, presenter of BBC television series Coast and narrator of the new adverts, said: ‘Scotland is renowned for its stunning scenery and friendly welcome, but there is more than one way to see our sights. “From a 55-mile cycle route to discover the Scottish Borders’ four historic abbeys to making the most of the 19 hours of sunlight by teeing off at midnight at Shetland’s annual midsummer golf tournament — there are many fantastic surprising experiences to be discovered in Scotland.’
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The Surprise Yourself campaign was developed at The Leith Agency, Edinburgh.
“As well as the stunning landscapes, I think that the new adverts for ‘Surprise Yourself’ portray the warmth and friendliness of the Scottish people,” said David. “It’s not only extremely humbling to be asked to help promote one’s country but also such a privilege to work alongside a group of individuals who care as passionately as I do in promoting something so close to all our hearts. I hope in some way we have created a commercial that will attract others to come and experience the beauty, mystery and spectacle that is Scotland.”
Malcolm Roughead, Chief Executive of VisitScotland, said: “We are absolutely thrilled with the new adverts, which David has done a magnificent job of directing. We all know that people want to visit Scotland, but this is all about persuading them to book now. From world-class mountain biking in the Borders to watching dolphins leaping about in the Tay Estuary, Scotland is the perfect stage for events and activities and an amazing country chock full of surprising things to see and do. In the year of Active Scotland the advert acts as a wonderful reminder of our diverse and beautiful landscape, and we hope that it will encourage visitors to seek out and take part in events happening over the next year. Our Surprise Yourself campaign will be used throughout the year, moving away from the seasonal campaigns of the past. And, just like Scotland itself, our new advert is full of wonderful surprises.”