Virgin Media is running “A More Exciting Place to Live”, an integrated advertising campaign for fibre optic broadband, next generation cable TV and mobile services. The TV advert at the centre of the campaign celebrates families, couples, professionals and friends making the most of the digital world. The ad gives us a glimpse into every room in the home where we see people listening to music, watching films, staying in touch, learning, sharing and living in the digital world. The ad features lyrics from the Madness anthem ‘Our House’ set to the soundtrack of Dan Black’s ‘Symphonies’.
Click on the image below to play the More Exciting Place commercial in YouTube (HD)
Richard Larcombe, advertising and sponsorship director at Virgin Media, said: “Our new campaign celebrates the integral role technology plays as part of life today. People are using more services, devices and gadgets more of the time and Virgin Media is helping families lead a limitless digital life. We’re enabling the next generation of digital entertainment and putting our brilliant services at the heart of UK homes. With superfast broadband, next generation TV and innovative mobile services, a Virgin Media world is a more exciting place to live.”
The campaign also includes outdoor, social media and online, print and radio. The More Exciting Place YouTube channel is unrolling a series of online videos. More content is being revealed on the Virgin Media Facebook Page and on Virgin Media Discover minisite.
Click on the image below to play the Broadband video in YouTube (HD)
Click on the image below to play the Unmissable video in YouTube (HD)
Click on the image below to play the Something to Watch video in YouTube (HD)
The More Exciting Place campaign was developed at DDB UK, London, by creative directors Jeremy Craigen and Guy Bradbury, copywriter Dave Henderson and art director Richard Denney.
Media is planned and bought by Manning Gottlieb OMD and Goodstuff.