Virgin Australia has launched an advertising campaign to help reposition its transition from Virgin Blue, encapsulating the new brand identity and in-flight and ground experience for its domestic operations. The flagship of the campaign, a 60-second television commercial filmed in Sydney, Melbourne and Shanghai, depicts Virgin Australia’s own talented staff, along with a team of experts in their fields, working together to shape the airline’s attractive new offering for guests. The commercial features cameos from leading figures from a wide range of Australian industries, such as the airline’s uniform designer Juli Grbac and Virgin Australia Creative Director Hans Hulsbosch.
Click on the image below to play the Now You’re Flying commercial in YouTube (HD)
The new brand identity was created by Virgin Australia’s Creative Director Hans Hulsbosch. Hulsbosch said every element of the brand was consistent with the CEO’s vision and would make Virgin Australia a smarter, contemporary and more enjoyable experience. “The television commercial communicates that, for the first time, Australia’s airline industry has a genuine alternative. It has listened to what customers want today – and created the right kind of experience”, Mr Hulsbosch said.
Hans Hulsbosch Talks Creating A Brand With Virgin Australia. Click on the image below to play the video in YouTube (HD)
Project Runway winning fashion designer, Juli Grbac explains her ideas and inspirations behind the recently released Virgin Australia uniforms. Harking back to the glamorous fashions of the 60′s, Juli has been able to put a modern and practical uniform together. Click on the image below to play the video in YouTube (HD)
The Virgin Australia launch campaign was developed at Clemenger BBDO, Sydney.
Music is by Les Gock Sound Thinking.