Vinnies, (St Vincent de Paul centres of charity), has been running “Signed Finds”, a multi-platform advertising campaign designed to drive foot traffic through the charity’s 253 stores across NSW, Australia. Leading local and international music artists* have autographed and donated pre-loved, personal items that will be hidden in Vinnies outlets throughout the state. The fans of these bands (numbering in the millions) will receive hints about the shirts’ whereabouts through a dedicated Facebook page and then hit the stores to find them. They might not find the shirt first time, but they’ll likely walk out with some other Vinnies classic.
The Signed Find initiative officially kicked off on December 5 and will continue throughout the festival season and for as long as fans seek out signed items from their music idols. To get live updates of the artists who have joined Signed Finds, visit www.signedfinds.com.au and search for “Signed Finds” on Facebook and Twitter.
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The Signed Finds campaign was developed at George Patterson Y&R, Sydney, by executive creative director Julian Watt, concept author Julian Watt, creatives Nathan Dunn, David Jackson, Steve Iannello, Ben Akers, creative/producer Luke Simkins, creative/planner Michaela Brown, account management team Emma Boyle, Paul Coles and Corina Oborocianu, producers Alex Hay and Bodhi Lewis.
*Artists participating so far include Sneaky Sound System, Neil Finn, Matt Corby, Moby, Urthboy, Tex Perkins, The Tongue, Horrorshow, COG, Faker, Kimbra, Peter Garrett, The Wombats, Freelance Whales, Fitz and the Tantrums, The Hungry kids of Hungary, Avalanche City, Gotye, John Butler, Jimmy Barnes, Georgia Fair, Sally Seltmann, Big Scary, Bliss N’ Eso, Boy & Bear, The Living End, Because They Can, The Joe Kings, Boy In A Box, Roscoe James Irwin, Guineafowl, Sarah Blasko, The Vines, (I, A Man) The Holidays, Illy, Jebediah, The Rosebuds, Leader Cheetah, Papa vs Pretty, The Walking Who, Oh Mercy, Blue Juice, Holly Throsby, Julia Stone, Kid Kenobi, Tim and Jean, Art vs Science, Feeding Edgar, Cloud Contol, Chromeo, Children Colide and Passion Pit.