Via Terra Tourism
The United States has just celebrated the 125th anniversary of the Statue of Liberty’s opening, before placing the tower off limits for a year while maintenance is done. It’s time to pull out Brazilian travel agency Via Terra Turismo’s print advertising campaign featuring the Statue of Liberty and the Eiffel Tower, offering low cost deals. “Spend less on your travels”.
The campaign was developed at Perfil 252, Belo Horizonte and Brazilia, by creative directors Márcia Lima, Waldemar França, copywriter Cauby Tavares, art director Rafael Teixeira, account director Breno Saturnino and illustrator Sergio Paulo.