Verizon FiOS Bright in Traffic Jam
Verizon has launched “Bright”, a commercial promoting FiOS fiber optic system the network that can handle the computers, TV, and technology people can’t live without? Verizon FiOS can. Set in a dense, gritty cityscape, Bright features a nearly stalled mass of unusual vehicles, made from computers, modems, cell phones, remote controls, and other technology, honking and crawling through an impossible traffic jam. The frustrated drivers look up in awestruck surprise, however, when a sleek, television-based vehicle soars past in its own traffic lane, disappearing into a beacon of light as the satisfied family riding the monitor looks happily down on the masses.
Click on the image below to play the Bright video.
The Bright ad was developed at McCann Erickson New York by EVP George Dewey, associate creative directors Mat Bisher and Jason Schmall, executive producer Michele Ferone, producer Jessica Coccaro.
Editor was Noah Herzog at General Editorial with executive producer Robert Parker.
Post production and effects were produced at Absolute Post New York by lead Flame artist Dirk Greene, lead Nuke artist JD Yepes, lead CG artist Mitch Deoudes, CG team Kelly Chang, Minh Ng, Laura Sayan, John Payne, Sung Kim, Adam Teninbaum, Joon Lee, Jim Vidal, Young Lee, executive producer Sally Heath.