Verizon is promoting the 11/11/11 11.11 am launch of the Motorola Droid Razr with “Payload”, a television commercial featuring a man on a dangerous high-speed mission to recover a hijacked box containing the new Motorola Droid Razr.
“Payload” opens with a young boy whispering something to a leather-dressed man, immediately launching him into motion on his motorcycle. We cut to shots of a futuristic military convoy pouring into the city’s streets. The man expertly speeds by the vehicles in a tunnel, launching ninja stars as he passes. As the streets begin to turn into an inferno of warfare, the man spears the side of a vehicle and enters from the top. He quickly disarms the vehicle and launches its contents into a nearby van awaiting the mysterious box. As the man approaches the box in an empty warehouse, it begins to mechanically unveil the matter within, displaying a small item above the box to his amazement. The item rotates forward, revealing the new Droid Razr accompanied by the iconic “Droid” sound. We cut to a super, “Too powerful to fall into the wrong hands.” The spot closes with the Droid Razr logo. Click on the image below to play the Payload video in YouTube (HD)
The Payload ad was developed at mcgarrybowen, New York, by executive creative directors Mark Koelfgen and Russell Lambrecht, associate creative directors Jason Slack and Laurence Gega, director of broadcast production Roseanne Horn, executive producer Drew Lippman and assistant producer Jessica Gardner.
Filming was shot by director Noam Murro via Biscuit Filmworks, New York, with director of photography Toby Irwin, producer Jay Veal, production designer Bruce McCloskey, managing director Shawn Lacy and executive producer Colleen O’Donnell.
Editor was Avi Oron at Bikini Edit with assistant editor Tiffany Chang, executive producer Gina Pagano and producer Brad Wood.
Visual effect were produced at Method Studios, Los Angeles, by senior creative director Dan Glass, senior executive producer Gabby Gourrier, VFX supervisors Sean Faden and Sascha M Flick, VFX coordinator Anastasia Von Rahl, compositing supervisor Patrick Ferguson, CG supervisor Nordin Rahhali, CG lead/concept designer and modeler Greg Stuhl, compositor (Flame) Dominik Bauch, compositors (Nuke) Chris Bankoff, Brian Delmonico, Amy Edwards, Sam Jorgenson, after effects/graphic artist Norris Houk, modelers Lim Bunupuradah and Alex Whang, texture artist Jamie Wheater, animation rigger George Saavedra, animators Chris Perkowitz, Matthew Williamson, Benjamin Mattern, FX artist Alejandro De La Garza, lighters Kris Cabrera, Kevin Sears, Aaron Vest, track/integration team Luis Rodriguez and Lauren Van Houten, 2D paint team Patricio Fernandez and Eva Snyder, Roto artist Mark Duckworth, Roto/2D paint artist Hilery Copeland.
Music was produced at Finger Music, New York, by creative director Dave Hodge and executive producer John Murrell.