Vauxhall is promoting its support for Britain’s home nations football teams in a new advertising campaign launched during the England v Bulgaria European Championship qualifying match. The new TV commercial is designed to capture how football brings people together. As football fans spill out onto the streets, covering the length of the UK, through offices, towns and beaches leading up to Wembley Stadium. The advert culminates with the camera panning down the England team line up at Wembley, passing the faces of Frank Lampard, Wayne Rooney, Jack Wilshere and Ashley Cole, Jack Charlton and Peter Shilton, alongside football fans and Vauxhall staff. The campaign is online at vauxhallfootball.co.uk and Vauxhall Football Facebook page.
Click on the image below to play the video in YouTube (HD)
The Football campaign was developed at McCann-Erickson, Birmingham by executive creative director Vince McSweeney, art director/copywriter Tim Jones, copywriter Jon Leigh, copywriter/art director James Cross, account director Paul Dean, agency producer Bernadette Griffin.
The soundtrack ‘What a Life’ by ‘Noel Gallagher’s High Flying Birds’ is taken from his new album to be released on 17th October 2011.