Vader’s Visit to Currys PC World

Curry’s and PC Word, British megastores owned by Dixons, have treated to a visit from Darth Vader in a recreation of a scene from Star Wars: Episode VI Return of the Jedi. Following on from the success of the 2010 Star Wars themed campaign, the television commercial recreates the scene in which Vader inspects the progress of the Death Star’s construction. Vader arrives in the Imperial shuttle to inspect rows of Curry’s and PC World staff, looking for a high level of continually great service. He is not disappointed.

Darth Vader at Currys PC World


Click on the image below to play the Darth Vader video in YouTube (HD)

Click on the image below to play the Making Of video in YouTube (HD)

The campaign also features several brilliantly funny viral spots featuring Chewbacca and R2D2.

Click on the image below to play the Chewbacca Makeover Hairdryer video in YouTube (HD)

Click on the image below to play the Chewbacca Hug video in YouTube (HD)

Click on the image below to play the R2D2 & Hetty Hoover video in YouTube (HD)

Click on the image below to play the R2D2 Error video in YouTube (HD)

Click on the image below to play the 2010 Star Wars video in YouTube (HD)

Click on the image below to play the 2010 Behind the Scenes video in YouTube (HD)

Credits

The Vader campaign was developed at M&C Saatchi, London, by copywriter/art director Orlando Warner and producer Ronae Rayson.

Filming was shot by director Rocky Morton via MJZ with director of photography Barry Ackroyd and producer Chris McBride. Editor was Rick Russell at Final Cut.

Filming for the Chewbacca and R2D2 clips was by Joel Wilson at 2am Films.

Filming for the 2010 Megastores campaign was shot by director Sam Brown via Rogue Films with director of photography Alex Barber.

Post production was done at Moving Picture Company by VFX supervisors Bill McNamara, Eileen Chan & Anthony Bloor, producer Dionne Archibald, VFX team Adam Leary, Ajai Verghese John, Anthony Bloor, Ben Cantor, Byron Woofinden, Eileen Chan, Fabio Zaveti, Fiona Russell, Kunal Sarkar, Prashant Nair, Remi Cauzid, Soren Norbaek, Sumesh Chammancheri, Tom Rowell, and colorist Jean-Clement Soret.

  • Chris

    No, I’m sorry, none of this is brilliantly funny. It’s poor pastiche at best. A clever pastiche would be one thing, but this is just … unspeakable. I can’t stand this gradual erosion of a classic film. It’s made me so mad I’ve just voted for it as Christmas’s worst advert.