Darth Vader Visits Currys PC World
Curry’s and PC Word, British megastores owned by Dixons, have treated to a visit from Darth Vader in a recreation of a scene from Star Wars: Episode VI Return of the Jedi. Following on from the success of the 2010 Star Wars themed campaign, the television commercial recreates the scene in which Vader inspects the progress of the Death Star’s construction. Vader arrives in the Imperial shuttle to inspect rows of Curry’s and PC World staff, looking for a high level of continually great service. He is not disappointed. The campaign also features several brilliantly funny viral spots featuring Chewbacca and R2D2.
Click on the image below to play the R2D2 & Hetty Hoover video in YouTube (HD)
Click on the image below to play the 2010 Star Wars video in YouTube (HD)
Click on the image below to play the 2010 Behind the Scenes video in YouTube (HD)
The Vader campaign was developed at M&C Saatchi, London, by copywriter/art director Orlando Warner and producer Ronae Rayson.
Post production was done at Moving Picture Company by VFX supervisors Bill McNamara, Eileen Chan & Anthony Bloor, producer Dionne Archibald, VFX team Adam Leary, Ajai Verghese John, Anthony Bloor, Ben Cantor, Byron Woofinden, Eileen Chan, Fabio Zaveti, Fiona Russell, Kunal Sarkar, Prashant Nair, Remi Cauzid, Soren Norbaek, Sumesh Chammancheri, Tom Rowell, and colorist Jean-Clement Soret.