Canadian retail chain Urban Barn ecently had a go at connecting with people who dislike self-assembled furniture, placing around Vancover cardboard flat-pack style boxes containing a hydrant, park bench and litter bin. The caption on the boxes stated “Assembled is Better”.
Credits
The No Assembly Required campaign was developed at Spring Advertising, Vancouver, by creative director Rob Schlyecher, art director Jeremy Grice and copywriter Ben Hudson.
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