Urban Barn – No Assembly Required

Canadian retail chain Urban Barn ecently had a go at connecting with people who dislike self-assembled furniture, placing around Vancover cardboard flat-pack style boxes containing a hydrant, park bench and litter bin. The caption on the boxes stated “Assembled is Better”.

Urban Barn - No Assembly Required


Urban Barn - No Assembly Required

Urban Barn - No Assembly Required

Urban Barn - No Assembly Required

Urban Barn - No Assembly Required

Credits

The No Assembly Required campaign was developed at Spring Advertising, Vancouver, by creative director Rob Schlyecher, art director Jeremy Grice and copywriter Ben Hudson.

Filed under: Ambient, Print, Urban Barn

Tagged:

Location: