Uno Stacko in Public Life
Mattel’s “Uno Stacko” game is a combination of the card game Uno and the block game Jenga. Ogilvy & Mather in Colombia has produced a print advertising campaign taking the principles of the game into the public and personal lives of competitors (Cyclist with doping test), politicians (Senator with secret exposed) and beauty contestants (Beauty Queen with pregnancy test). “One mistake can blow it all”.
The Uno Stacko campaign was developed at Ogilvy Colombia Bogotá by chief creative officer John Raúl Forero, executive creative director Juan José Posada, creative directors Mauricio Guerrero and Diego Cárdenas, copywriter Julián Gutiérrez, art directors Andrés López, Daniel Mora, Rigo Abello, art buyer David Alvarado, photographers Carlos Gaviria and Nicolás Quevedo, with production at Rhayuela Films and post production at Zumo Studio.