Uniqlo Innovation Project
Tha has created a new interactive website for Uniqlo’s Innovation Project. The website uses video and motion graphics to demonstrate the fashion retailer’s latest range of functional clothing.
Users can select from different styles, clicking on them to find out more about the product, its fabrics and functional benefits, as well as seeing it modeled on a virtual catwalk from a variety of different angles.
The Uniqlo Innovation Project was developed at Tha Ltd Japan by art director Yugo Nakamura, designer Yukiya Okuda, design assistant Taro Yumiba, and photographer Takakazu Aoyama. Movie elements were created by Kennichi Kobayashi, sound by Hirokazu Yamazaki.