Umbro Blackout for Carlos Alberto Torres
Umbro is promoting the New York Cosmos Blackout Collection of soccer wear with “Blackout”, a short film, the story of Brazilian soccer star Carlos Alberto Torres’ arrival in America to sign his contract with the Cosmos on July 13, 1977, the day of the infamous 1977 Blackout. The Umbro Blackout film is animated entirely by high-contrast white-on-black line drawings and narrated in first person by Carlos Alberto’s Brazilian-accented voiceover. Carlos Alberto’s deadpan delivery recounts his harrowing drive through the powerless city, capped by a long trek up several flights of stairs at the Cosmos offices (since elevators were out of order) to sign his contract. After carrying his luggage several blocks through an apocalyptic soundscape of breaking glass, police sirens and screeching cats, the legendary defender is left with no other choice but to sit in the hotel lobby and wait for the lights to come back on. It was an inauspicious beginning to what would turn out to be a spectacular championship run.
Click on the image below to play the Umbro Blackout video.
Umbro Blackout Credits
The Blackout concept was developed at Anomaly, New York and London.
Animation was produced at Buck, Los Angeles and New York, by creative director Orion Tait, executive producer Anne Skopas, associate creative director Thomas Schmid, lead designer Chris Silas Neal, art director/storyboard artist Thomas Schmid, producer Melissa Johnson, production coordinator Billy Mack, animation lead William Trebutien, cel animation team Harry Teitelman, Thomas Schmid, Maceo Frost, Efrain Clintron, 2D animator Justin Lawes, 3D animation team Chris Phillips, Andreas Berglund, lead compositor Seth Ricart and editor Conrad Otswald
Sound was designed at Amber Music, Los Angeles and New York, by sound designer Andrew Brannan, producer Jennie Armon and executive producer Michelle Curran.
From the film’s opening moments, as Carlos Alberto’s flight from Rio de Janeiro lands at JFK, Brannan’s sound design weaves a colorful and wryly observational sonic collage, capturing the chaotic lawlessness that gripped the city as we follow the wide-eyed Brazilian’s first glimpses of his new hometown.