UBank, the online bank backd by NAB in Australia, is running a colourful advertising campaign looking at habits. Through a light-hearted poke at bad habits, UBank encourages its customers to develop a habit that is actually good for them, a savings habit. The Habits advertising campaign includes a new 30-second commercial that shows that getting into a savings habit is as easy as other habits, like drinking coffee or chewing pens, only you get a reward for having a savings habit. The TV ad is supported nationally with print advertisements and a Facebook contest, in which customers are invited to reveal their habits.
The UBank USaver account offers 6.01%p.a. interest and has a unique Automatic Savings Plan feature that rewards its customers with 0.50%p.a. bonus interest for their good (savings) habits and loyalty if they make regular contributions from another Australian bank account.
The Habits campaign was developed at Three Drunk Monkeys, Sydney, by executive creative directors Justin Drape and Scott Nowell, creative director Noah Regan, art director Scott Dettrick, copywriters Damian Fitzgerald, Justin Ruben and Jasun Vare, agency producer Jade Wannell, group content director Carolyn Contois, strategic planning director Fabio Buresti, strategic planner Fiona Lake, content director Eve Woolfson, content manager Naomi Iland, working with UBank marketing director Vanessa Sicari.
Credits for the print campaign include Three Drunk Monkeys designer Erwin Santoso, print producer Chris Benson, photographer Penny Clay, producer Adrian Appel, art buyer Alice Quiddington and retoucher Jason Riddell.
Filming was shot by director Ben Saunders via Otto Empire, Melbourne, with executive producer Jo Jo De Fina. Editor was Bernard Garry at The Editors. Sound was designed and mixed by Simon Kane at Song Zu. Music was was recorded by Elliot Wheeler, Turning Studios, with producer Emma Hoy.
Tagged: Ben Saunders, Bernard Garry, Damian Fitzgerald, Elliott Wheeler, Jasun Vare, Justin Drape, Justin Ruben, Noah Regan, Otto Empire, Penny Clay, Scott Dettrick, Scott Nowell, Song Zu, The Editors, The Monkeys, Turning Studios