Twitter Follow Your Interests
Twitter is celebrating turning five years old, on March 21, 2011, with “Follow Your Interests, Discover Your World”, a new microsite and online video. 30 billion tweets after the first tweet by founder Jack Dorsey in 2006, the company is using high profile twitterers to reignite interest in the brand: Snoop Dogg, Martha Stewart, Serena Williams, Juanes, Richard Branson, Paolo Nespoli, La Vida Boheme, Piers Morgan, Rachel Zoe, Julian Perretta, San Francisco Zoo, Speaker Boehner, Gary Vaynerchuk, Hilary Clinton, Yelle and Dana White. The commercial asks the questions, “What do you care about”, “Who do you follow”, “What do you want to know?”, “How do you explore what’s out there?”.
Click on the image below to play the video.