Twinings, the British tea brand, is encouraging women to rediscover themselves with “Gets You Back To You”, an animated commercial set to a cover of The Calling track, “Wherever You Will Go”. The commercial, featuring a woman crossing a sea to find herself, is designed to portray the hectic lives women lead. The Twinings site follows through with an invitation to take just ten minutes out each day with a cup of tea, relaxing, recharging and refreshing.
Click on the image below to play the Twinings Get Back To You video in YouTube (HD)
Music for the Get Back To You commercial was sung by Charlene Soraia and can be downloaded on iTunes. Click on the image below to play the Charlene Soraia performance video in YouTube (HD)
The Get Back To You campaign was developed at AMV BBDO, London, by executive creative director Paul Brazier, copywriter Diane Leaver, art director Simon Rice, agency planners Bridget Angear and Michael Lee working with Zenith Optimedia media planner Lucy Affleck.
Animation was produced at Psyop, via Smuggler, by creative director Kylie Matulick, executive producer Neysa Horsburgh, producers Mark Knockles, Jenn Dewey, Amanda Miller, Hillary Thomas, associate producers Minh Ly, Anu Nagaraj, 3D lead Kyle Cassidy, animation lead Dan Vislocky, compositing leads Danny Koenig, Julie Lenoble, compositor Cris Kong, storyboard artists Vinny Dellay, Josh Weisenfeld, storyboard colorist Danelle Davenport, editor Brett Nicoletti, lead designer Paul Kim, additional designers Andrew Park, Georgia Tribuiani, Kenesha Sneed, modeling and texturing team Rie Ito, Ibtisam Ahmed, rigging artist Sean Kealey, pre-vis animators Blake Guest, Dan Vislocky, animators Dan Vislocky, Minor Gaytan, Chris Meek, Jacob Frey, Sashdy Arvelo, Yvain Gnabro, Todd Akita, 3D artists Katie Yoon, David Chontos, David Barosin, Barry Kreigshauer, Hao Cui, Roman Kaelin, Eric Rosenthal, Andreas Berner, rotoscope artist Stephen Holbrook, water and particle effects team Kiel Gnebba, Wayne Hollingworth, Brian Alvarez, cloth effects artist Victor Garza, 3D animation team Song Kim, Dylan Spears, Melvina Wong and Kendra Ryan.
Digital design was by Grand Union.
PR was handled by Freud Communications.