Turkcell’s “Turkcell Tweet” campaign, (Daha Fazla Tweet) run in April this year, has won Grand Prix for Innovative Campaigns at the Golden Drum Awards run this week. The teleco ran a live competition on Twitter to promote new smartphones bundled with mobile internet to create awareness among the heavy internet users. Turkcell placed smartphones in a gift box covered with post-its. Using a live video feed, the twitter crowd was invited to unpack the box by tweeting what was written on the post-its using the hashtag #turkcelltweet.
Click on the image below to play the case study video in YouTube (HD)
The Turkcell Tweet campaign was developed at Rabarba, Istanbul, by creative directors Ali Musa Paca, Serdar Saban, art director Arin Kahyaoglu, Fatih Sinan Simsek, Evrim Aytemur, illustrator Kivanc Talu, project manager Zeynep Tolun, programmer Berk Tatlises, social media manager Berivan Akmanoglu.