Legend has it, back in 2006 a group of lads were having a hit-about at the local golf course near the Tui Brewery in Mangatainoka, New Zealand. With the brewery tower in sight, they were struck by a moment of genius, which saw them deviate from the fairway and over the fence, where they continued playing the back nine holes cross-country through farmland, bush, the odd backyard, a bowling green and over the final hazard, the mighty Mangatainoka River. Well, that’s what we overheard anyway, from some guy at the bar who apparently knew the greenskeeper’s girlfriend. All we know for certain is when the lads get together with a round Tui’s, the legends start brewing…
Click on the image below to play the video in YouTube (HD)
The Golf ad was developed at Saatchi & Saatchi NZ, Auckland, by executive creative director Dylan Harrison, creatives Matt Sellers and Cory Bellringer, agency producer Jane Oaks, head of planning Murray Streets, group account director Mark Cochrane, account director Daniel Phillips, working with Tui marketing team Jarrod Bear, William Papesch, Rene de Monchy, Clare Morgan.
Visual effects were produced at Sparks Post Production.