Tuatara Breweries responded to the widespread outrage in New Zealand over pricing for Adidas rugby jerseys, by running a full page newspaper advertisement offering a far cheaper version. Instead of spending $220 on an overpriced jersey, fans could buy a NZ Herald, cut and fold their own, with plenty of cash left to drink good beer.
Credits
The Tuatara All Black campaign was developed at Y&R New Zealand, Wellington, by executive creative director Jason Wells, creative group heads Duncan Munro and Tony Haigh, art director Nicole Yeoman and copywriter Louise Evans.
