Tuatara All Black Jerseys

Tuatara Breweries responded to the widespread outrage in New Zealand over pricing for Adidas rugby jerseys, by running a full page newspaper advertisement offering a far cheaper version. Instead of spending $220 on an overpriced jersey, fans could buy a NZ Herald, cut and fold their own, with plenty of cash left to drink good beer.

Tuatara Rugby Jersey newspaper ad


Tuatara Rugby Jersey newspaper ad

Tuatara Rugby Jersey newspaper ad

Tuatara Rugby Jersey newspaper ad

Credits

The Tuatara All Black campaign was developed at Y&R New Zealand, Wellington, by executive creative director Jason Wells, creative group heads Duncan Munro and Tony Haigh, art director Nicole Yeoman and copywriter Louise Evans.

Filed under: All Blacks, Print, Rugby union

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