Tropicana France recently created a billboard powered entirely by oranges. 2500 oranges were attached to pins, linked up with two zinc and copper plates to produce an electrolysis process. With 0.7 volts generated by each fruit, 1800 volts were enough to illuminate the LEDS making up the words, “Energie Naturelle – Tropicana”. Afterwards, all the oranges were collected and reused in a compost or to produce biogas.
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The Natural Energy campaign was developed at DDB, France, by executive creative director Alexandre Hervé, creative directors/copywriters/art directors Siavosh Zabeti and Alexander Kalchev, account director Julie Régis, agency producers Guillaume Cossou and Florence Gabet.
Filming was shot by director Johnny Hardstaff via Unit9 with executive producer Piero Frescobaldi, producer Michelle Craig, production designer Alex Marden. The Oranges installation and special build were by Artem UK. Sound was produced at THE, Paris. Editing was done at Final Cut Edit by editor Ed Cheesman. Grading was done at The Moving Picture Company (MPC), London.
Music is “Sparks” by Nervous Norvus (Jimmy Drake), from the album Stone Age Woo: The Zorch Sounds Of.