Toyota Venza for Baby Boomers
Toyota is marketing the Toyota Venza as a car for active Baby Boomers, as opposed to their sedentary children. A series of five commercials features aimless twenty-somethings snarking on their parents’ lame, boring lives. These monologues are juxtoposed with shots of older people (presumably the parents) driving around, mountain-biking, and generally partying it up while their progeny stay inside, checking their Facebook stats and rolling their eyes.
Click on the image below to play the Social Network video in YouTube
Click on the image below to play the Commute video in YouTube
Click on the image below to play the Missing them video in YouTube
Click on the image below to play the Cross Country video in YouTube
Click on the image below to play the Messages video in YouTube
The Venza campaign was developed at Saatchi & Saatchi-LA, Los Angeles, by executive creative directors Chris Adams and Margaret Keene, creative director Erich Funke, associate creative director/art director Susan Alinsangan, art director Joel Franke, copywriters Julia Regan, Ryan Kutscher, designer David Hsia, director of integrated production and multimedia Tanya LeSieur, executive producer Richard Bendetti, broadcast producer Tamsin Prigge, associate integrated producer Jamye Graham, project managers Rick Gutierrez, Maya Sweet, account directors Andrew Corpman, Rebecca Albert, account supervisor CourtneyMues, account executive Roarke O’Brien, executive communications director John Lisko, communications director Nicole Scandaliato, media supervisors Adeline Kim, media planners Kristin Bemowski, planning team Caryn Wiley and Shauna Axton, business affairs manager Carie Bonillo, Stephen Duncan, working with Toyota marketing team Tim Morrison and Dionne Colvin.
Filming was shot by director Matt Aselton via Arts & Sciences. Editing was done at Arcade Edit, with finishing done at Airship Post. Music was produced at Beacon Street. Sound was designed at 740 Sound Design.