Toyota is promoting the Toyota FT-86 II Concept car with the Social Network Racer, a Facebook 3D Flash game. Each player is provided with a race track with curves based on their first name, along with tunnels, billboards and other signage with words and images from the user’s Facebook updates. Players can also rack up points to get boosts, race against friends and host races. Eventually, a championship will determine a winner that gets to go to Japan to see the concept car in real life when it is launched at the Tokyo Motor Show in December, 2011.
The Social Network Racer application was produced at Party, Tokyo.