Toyota Deconstruct – Progress from the Inside Out
Toyota Australia is promoting the Corolla Levin ZR with “Progress from the Inside Out”, a commercial evoking the spirit of adventurous progression and savvy design that forms the creation of Toyota’s concept cars. The ad shows a concept car being transformed into a Corolla Levin ZR. The Toyota Deconstruct ad draws on the concept of an onion, in which layers are peeled away to reveal a new reality underneath.
Click on the image below to play the Deconstruct video.
Toyota Deconstruct CreditsPublicis Mojo, Sydney, by creative director Craig Davis, art director Dave Gibson, agency producer Penny Brown, art director Matthew Ryan
Filming was shot by director Christopher Riggert via Finch, with director of photography Ross Emery, producer Julianne Shelton, production designer Michael Philips, camera operators Matt Toll and Paul Shakeshaft, and lighting director Shaun Conway.
Editor was Bernard Garry at The Editors.
Post production was done at Fin Design, by VFX supervisor/lead compositor Nicholas Ponzoni and VFX producer Anya Kruzmetra.
Sound was produced at Song Zu by Alex Mills, Simon Kane and Abigail Fie.