Toyota Argentina used stop motion in “Papel”, a television commercial celebrating the milestone of 500,000 Hilux SW4 being produced at the Toyota plant in Zárate. The TV ad focuses on the personal impact on 500,000 Hilux SW4 owners and drivers.
Click on the image below to play the Toyota Paper video in YouTube (HD)
Dentsu Argentina, by creative directors Walter Onorato and Diego Duprat, editor Nico Chiesa, art director Nico Chiusarolo, account manager Andres Peluffo, account executive Tory, working with Toyota marketing team Gustavo Salinas, John Paul Grano, Matias Allegretta and Florence Collavino.
Media was produced at MEC by media planner Federico Alsina and media director Fabián Basteguieta.
Filming/animation was produced at Barraca Post, Buenos Aires, by VFX supervisors Mariano Antico and Gabriel Albertoni, art director Pol Bogdaschewsky, and executive producer Fernando Pitta.
Music was produced at Twins Music, Buenos Aires.