Touch Wood Xylophone

NTT Docomo in Japan is promoting the Touch Wood SH-08C handset with a commercial featuring a xylophone rendition of JS Bach’s Cantata 147, Jesu, Joy of Man’s Desiring. In the woodlands of Kama City, Kyushu, a wooden ball is sent down a specially built xylophone, with each note in the piece sounding on a separately placed block of wood. The ad finishes with a note saying that the company only uses the discarded wood to manufacture´╗┐ these new cell phones.

Touch Wood Xylophone


Click on the image below to play the video in YouTube (HD)

Credits

The Xylophone ad was developed at Drill Inc, Tokyo, by creative director Morihiro Harano. The instrument was designed and construced by Kenjiro Matsuo at Invisible Designs Lab, Fukuoka.

via New York Times

Touch Wood Xylophone

Filed under: Commercials, Design

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  • adam smolkowicz

    hahaha that just looks weird

  • bumpkin

    The xylophone is beautiful, and an instrument that is worthy of display in the finest museum.

  • http://howtobuildaxylophone.blogspot.com Deagan Marsh

    It looks like a great concept, combining art with the essence of a percussion instrument like xylophones. Touch wood xylophone… it almost sounds mystical given the setting.