Touch Wood Xylophone

NTT Docomo in Japan is promoting the Touch Wood SH-08C handset with a commercial featuring a xylophone rendition of JS Bach’s Cantata 147, Jesu, Joy of Man’s Desiring. In the woodlands of Kama City, Kyushu, a wooden ball is sent down a specially built xylophone, with each note in the piece sounding on a separately placed block of wood. The ad finishes with a note saying that the company only uses the discarded wood to manufacture´╗┐ these new cell phones.

Touch Wood Xylophone

Click on the image below to play the video.


The Xylophone ad was developed at Drill Inc, Tokyo, by creative director Morihiro Harano. The instrument was designed and construced by Kenjiro Matsuo at Invisible Designs Lab, Fukuoka.

via New York Times

Touch Wood Xylophone

Filed under: Commercials, Design