Toshiba Rugby World Cup Animation

Toshiba sponsorship of the 2011 Rugby World Cup is celebrated in this animated television commercial set in a fan’s home. Animated rugby players break out of the television screen, playing the game through their projected images running around the walls and floors, demonstrating the immersive experience of Toshiba products.

Toshiba Rugby World Cup animation


The Toshiba ad was developed at Clemenger BBDO Sydney by executive creative directors Mike Spirkovski, Paul Nagy, art director Katrina Jarratt, copywriter Nikola Spadina, agency producer Katrina Morelli, group account director Madeleine Marsh, account manager Lisa Little, working with Toshiba national marketing manager Mariana Thomas.

Animation/filming was produced at Yukfoo, Auckland by director Alan J Dickson, producer Cameron Chittock, lead CGI artist Paul Templeman, animators Alex Dron and Phil Dron, VFX and post production team Craig Murray, Theo Veltman, Stacy Eyles, assistant David Farkas.